Tuesday, July 21, 2015

The World of Data Analytics -Example

There are so many football fans out there

Have you heard of Analytics in FOOTBALL world ????
      
            Yup!!! you heard it right, data analytics is being widely used in football.There are so many clubs and teams who are using analytics in the game to tackle the opponents with their strategies,buying of players,formations,passing the ball etc..
             Some teams which are using the analytics in football are Manchester Utd ,Tottenham Hot spur F.C.,FC Barcelona etc









 The companies which are providing analytics essentially for the football fans are Prozone , Opta and StatDNA
These are the companies which are having a reasonable market share 
links: http://www.prozonesports.com/service/performance-analysis/ 
          http://www.optasports.com/

For Example we will consider match between England and Montenegro lets see the patterns recorded by the analytics companies 



 Visualised Passes: this web depicts England’s passes during the first half of a game. The blue arrows indicate successful passes and their direction. Red indicates the failed attempts.
Movement tracing :This is Wayne Rooney’s movement profile during the second half. With Daniel Sturridge and Danny Wellbeck in attack, England’s star forward is able to roam freely.

            The above two pictures show the passes of the team as well as the player's performance

Analytics is not only applies to national matches but also to the club matches also 
 Lets see some club match patterns


Speed Profiling: the arrows show Tottenham Hotspur winger Andros Townsend’s runs during the second half of the game. Yellow arrows are 4-5,5m/s; orange 5.5-7m/s; and red 7m/s+


What is the future?
Do you like what you see? If you find this is exciting, hold!!  The future looks even more exciting.
Analytics in sports business is expected to grow beyond player performance analytics and build towards fans and consumers. Fans are at the center of the entire sporting business.
No fans = no sponsors = no Money = no players = no play….. In short No fans = No play.
Both sporting clubs and betting organizations are looking to engage sports fans through systems of engagement with the help of better customer insights.  Also, there is a great cross-selling opportunity of this data to retailers. Sportstream is one organization which has  social listening capabilities around sports. Earlier this year, it was acquired  by the same billion dollar company that acquired Whatsapp !!
Do not be surprised if you get a discount product coupon e-mail, next time your favorite team wins. People tend to shop/spend when they are happy – and Amazon knows when you are!
- See more at: http://blog.aditi.com/data/big-data-analytics-sports/#sthash.WQnJVXPJ.dpuf

What is the future?
Do you like what you see? If you find this is exciting, hold!!  The future looks even more exciting.
Analytics in sports business is expected to grow beyond player performance analytics and build towards fans and consumers. Fans are at the center of the entire sporting business.
No fans = no sponsors = no Money = no players = no play….. In short No fans = No play.
Both sporting clubs and betting organizations are looking to engage sports fans through systems of engagement with the help of better customer insights.  Also, there is a great cross-selling opportunity of this data to retailers. Sportstream is one organization which has  social listening capabilities around sports. Earlier this year, it was acquired  by the same billion dollar company that acquired Whatsapp !!
Do not be surprised if you get a discount product coupon e-mail, next time your favorite team wins. People tend to shop/spend when they are happy – and Amazon knows when you are!
- See more at: http://blog.aditi.com/data/big-data-analytics-sports/#sthash.WQnJVXPJ.dpuf
What is the future?
Do you like what you see? If you find this is exciting, hold!!  The future looks even more exciting.
Analytics in sports business is expected to grow beyond player performance analytics and build towards fans and consumers. Fans are at the center of the entire sporting business.
No fans = no sponsors = no Money = no players = no play….. In short No fans = No play.
Both sporting clubs and betting organizations are looking to engage sports fans through systems of engagement with the help of better customer insights.  Also, there is a great cross-selling opportunity of this data to retailers. Sportstream is one organization which has  social listening capabilities around sports. Earlier this year, it was acquired  by the same billion dollar company that acquired Whatsapp !!
Do not be surprised if you get a discount product coupon e-mail, next time your favorite team wins. People tend to shop/spend when they are happy – and Amazon knows when you are!
- See more at: http://blog.aditi.com/data/big-data-analytics-sports/#sthash.WQnJVXPJ.dpuf
 What is the future?

Do you like what you see? If you find this is exciting, hold!!  The future looks even more exciting.

Analytics in sports business is expected to grow beyond player performance analytics and build towards fans and consumers. Fans are at the center of the entire sporting business.

No fans = no sponsors = no Money = no players = no play….. In short No fans = No play.

Both sporting clubs and betting organizations are looking to engage sports fans through systems of engagement with the help of better customer insights.  Also, there is a great cross-selling opportunity of this data to retailers. Sportstream is one organization which has  social listening capabilities around sports. Earlier this year, it was acquired  by the same billion dollar company that acquired Whatsapp !!

Do not be surprised if you get a discount product coupon e-mail, next time your favorite team wins. People tend to shop/spend when they are happy – and Amazon knows when you are!
What is the future?
Do you like what you see? If you find this is exciting, hold!!  The future looks even more exciting.
Analytics in sports business is expected to grow beyond player performance analytics and build towards fans and consumers. Fans are at the center of the entire sporting business.
No fans = no sponsors = no Money = no players = no play….. In short No fans = No play.
Both sporting clubs and betting organizations are looking to engage sports fans through systems of engagement with the help of better customer insights.  Also, there is a great cross-selling opportunity of this data to retailers. Sportstream is one organization which has  social listening capabilities around sports. Earlier this year, it was acquired  by the same billion dollar company that acquired Whatsapp !!
Do not be surprised if you get a discount product coupon e-mail, next time your favorite team wins. People tend to shop/spend when they are happy – and Amazon knows when you are!
- See more at: http://blog.aditi.com/data/big-data-analytics-sports/#sthash.WQnJVXPJ.dpuf
What is the future?
Do you like what you see? If you find this is exciting, hold!!  The future looks even more exciting.
Analytics in sports business is expected to grow beyond player performance analytics and build towards fans and consumers. Fans are at the center of the entire sporting business.
No fans = no sponsors = no Money = no players = no play….. In short No fans = No play.
Both sporting clubs and betting organizations are looking to engage sports fans through systems of engagement with the help of better customer insights.  Also, there is a great cross-selling opportunity of this data to retailers. Sportstream is one organization which has  social listening capabilities around sports. Earlier this year, it was acquired  by the same billion dollar company that acquired Whatsapp !!
Do not be surprised if you get a discount product coupon e-mail, next time your favorite team wins. People tend to shop/spend when they are happy – and Amazon knows when you are!
- See more at: http://blog.aditi.com/data/big-data-analytics-sports/#sthash.WQnJVXPJ.dpuf

What is the future?
Do you like what you see? If you find this is exciting, hold!!  The future looks even more exciting.
Analytics in sports business is expected to grow beyond player performance analytics and build towards fans and consumers. Fans are at the center of the entire sporting business.
No fans = no sponsors = no Money = no players = no play….. In short No fans = No play.
Both sporting clubs and betting organizations are looking to engage sports fans through systems of engagement with the help of better customer insights.  Also, there is a great cross-selling opportunity of this data to retailers. Sportstream is one organization which has  social listening capabilities around sports. Earlier this year, it was acquired  by the same billion dollar company that acquired Whatsapp !!
Do not be surprised if you get a discount product coupon e-mail, next time your favorite team wins. People tend to shop/spend when they are happy – and Amazon knows when you are!
- See more at: http://blog.aditi.com/data/big-data-analytics-sports/#sthash.WQnJVXPJ.dpuf




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